svd medium

Our blog helped our open source community reach an early critical mass.

我们的博客帮助我们的开源社区达到了早期的临界质量。

In the 18 months since we launched our blog, it’s been viewed half a million times.

自我们发布博客以来的18个月里，该博客已被浏览了100万次。

And yet, shutting it down yesterday was an easy decision.

但是，昨天关闭它是一个容易的决定。

Here are the final stats:

这是最终统计信息：

Our blog posts followed a power law, with half of the readership focused on just three out of the 30 articles we ultimately published.

我们的博客文章遵循幂律，读者的一半专注于最终发表的30篇文章中的三篇。

Those were articles that “got Reddited,” and also reached the top of Hacker News:

这些文章“被重新引诱”，并且到达了《黑客新闻》的顶部：

• My advice to new developers:

  我对新开发人员的建议：

• One camper’s explanation of how he codes blind:

  一个营员关于他如何编码盲人的解释：看不见

• And of course, that time we hit Slack’s undocumented organization size limit and all hell broke loose:

  当然，那一次我们达到了Slack的无证组织规模限制，然后一切都松散了：

If you clicked through to any of those articles, you probably noticed that they are now Medium posts. We republished each of our blog posts on Medium, then we went into NGINX and created 301 redirects, so that residual Google traffic would be redirected to Medium instead of our blog.

如果单击这些文章中的任何一篇，您可能会注意到它们现在是中型帖子。 我们在Medium上重新发布了每个博客帖子，然后进入NGINX并创建了301重定向，以便将剩余的Google流量重定向到Medium而不是我们的博客。

This took several hours of work, and we probably sacrificed some Search Engine Optimization juice in the process, but I’m confident it was worth it.

这花费了数小时的工作，在此过程中我们可能牺牲了一些“搜索引擎优化”功能，但我相信这是值得的。

These statistics should show you why:

这些统计信息应向您显示原因：

We got significantly more views in the past 90 days on Medium than we got in 18 months on our blog. And that was without explosive interest from Hacker News or Reddit.

在过去90天内，与在Blog上的18个月相比，我们在Medium上获得的观看次数要多得多。 而这并没有引起Hacker News或Reddit的爆炸性兴趣。

Why is this?

为什么是这样？

1.除非人们真的在乎，否则您的博客文章将一事无成。 (1. Unless people really care, your blog post is going nowhere.)

Getting people to actually go to your blog and read your articles is hard work. You have to share your posts on Twitter, Facebook and LinkedIn, hoping that someone will notice, care enough to read it, then care enough to share it.

让人们实际去您的博客阅读您的文章是艰苦的工作。 您必须在Twitter，Facebook和LinkedIn上分享您的帖子，希望有人会注意到并注意阅读，然后再分享。

Top 10 lists of kitten gifs practically share themselves. But articles about programming? Not so much.

小猫gif的前10个清单几乎可以彼此分享。 但是有关编程的文章？ 没那么多。

If you’re lucky, someone will care enough to share your article on Reddit or Hacker News. And maybe a few other people will care enough to upvote your article before it slides off the “new” page and into oblivion.

如果您很幸运，那么有人会足够在您的Reddit或Hacker News上分享您的文章。 也许还有其他一些人会在您的文章滑出“新”页面进入遗忘之前就足够关心它。

To put things in perspective, every hour Hacker News gets several hundred new submissions. And .

透视一下，Hacker News每小时都有数百个新提交。 而且 。

2.人们没有时间阅读您的博客文章。 他们太忙于阅读中。 (2. People don’t have time to read your blog post. They’re too busy reading Medium.)

Platforms like Medium, — and to some extent — offer the single most important ingredient to successful writing: readers.

诸如Medium， (在某种程度上是类的平台为成功写作提供了最重要的要素：读者。

Millions of people are already actively going to these places thinking “I want to read something.”

数以百万计的人已经在积极前往这些地方，以为“我想读书”。

While it’s true that literally billions of people are searching Google for specific things they want to read, your blog is much less likely to come up there, because recency is only a small factor in Google’s search results.

虽然确实有数十亿人在Google搜索他们想要阅读的特定内容，但您的博客出现在这里的可能性要小得多，因为新近度只是Google搜索结果中的一小部分。

With content platforms, new articles are significantly more likely to show up in a given reader’s feed than old articles. So after you publish your article, you are practically guaranteed some audience in the first few hours. This cannot be said for most blogs.

通过内容平台，新文章比旧文章更有可能出现在给定的读者供稿中。 因此，在发表文章后，实际上可以确保您在最初的几个小时内得到一些观众。 大多数博客都不能这么说。

And this early readership is an opportunity for people to not only share your article on social media and places like Reddit — attracting other readers — but also to “recommend” your post within the platform itself — further increasing the number of people the platform’s algorithms show your article to.

而且这种早期的读者群体为人们提供了一个机会，不仅可以在社交媒体和Reddit等地方分享您的文章(吸引其他读者)，还可以“推荐”平台本身在内部的帖子，从而进一步增加了平台算法显示的人数您的文章。

This is a virtuous cycle. And it can explode in ways that merely “getting Reddited” cannot. Witness my friend , which more than 32,000 people have recommended.

这是一个良性循环。 而且它可能以仅“重新定义”无法实现的方式爆炸。 目睹我的朋友 ，推荐人数超过32,000。

媒介使社区更容易撰写和分发文章 (Medium makes it easy for a community to author and distribute articles)

There are dozens of reasonable blogging tools to choose from: Wordpress, Ghost, Octopress — even Blogger. But none of them make it as easy to publish your friends’ articles alongside your own as Medium does.

有数十种合理的博客工具可供选择：Wordpress，Ghost，Octopress甚至Blogger。 但是，它们都没有像Medium一样容易地将您朋友的文章与您自己的文章一起发布。

With our old blog, I ended up writing a vast majority of the articles myself. This wasn’t for lack of trying — it was hard to get even the most dedicated members of our community to research interesting articles, then log into our system and write them.

在我们的旧博客中，我最终自己写了绝大多数文章。 这并不是因为没有尝试-甚至很难让我们社区中最敬业的成员研究有趣的文章，然后登录我们的系统并编写它们。

With Medium, anyone can write an article on their own initiative, then submit it to our Medium publication. After some light editing, I can syndicate their article to the tens of thousands of people who follow Free Code Camp’s publication. And there’s no ambiguity that they wrote the article, and at the bottom of the article, there’s a button readers can click to follow them.

使用Medium，任何人都可以主动撰写文章，然后将其提交给我们的Medium出版物。 经过少量的编辑后，我可以将他们的文章联合发布给Free Code Camp出版的成千上万的人。 他们写这篇文章没有任何歧义，在文章的底部，读者可以单击以跟随他们 。

We’ve also been able to expand the readership of articles by people from other open source projects, like .

我们还能够扩大其他开源项目(例如的读者对文章的 。

Medium Publications make it easy to “signal boost” people from other projects and communities, helping them more quickly get the early followers they need to become widely-read thought leaders in their area.

中等出版物使从其他项目和社区中“吸引人”的人员变得容易，从而帮助他们更快地找到他们所需要的早期追随者，以成为所在地区广泛的思想领袖。

So far in 2016, our open source community has been able to publish roughly one article per day. And only a handful of these articles were written by me. And this is largely thanks to the simplicity and transparency of Medium publications.

在2016年到目前为止，我们的开源社区每天能够发表大约一篇文章。 这些文章中只有少数是我写的。 这在很大程度上要归功于Medium出版物的简单性和透明性。

表达媒介 (A Medium for expression)

Moving to Medium is pretty safe. You can subdomain a Medium publication to your own domain. You can also easily export your articles out of Medium if you change your mind.

转移到中型非常安全。 您可以将“中等”出版物子域化为您自己的域。 如果您改变主意，也可以轻松地从Medium中导出文章。

Medium is still relatively new, and its traffic is steadily growing. The platform itself is under heavy development, and constantly improving.

中等还是相对较新，其流量也在稳定增长。 该平台本身正在大力发展，并在不断完善。

Medium is quickly cementing itself as “one of those websites people visit every day” — to the extent that major newspapers and magazines are now producing articles specifically for Medium, and .

中型媒体正在Swift巩固自己的地位，成为“人们每天访问的网站之一”，以至于主要报纸和杂志现在都专门为中型媒体制作文章，而 。

Our open source community is growing, too. Our publication gets around 200 new followers a day, and — thanks to this large audience — pretty much everything we publish gets at least 1,000 views.

我们的开源社区也在增长。 我们的出版物每天有大约200个新关注者，而且-由于有如此众多的受众-我们发布的几乎所有内容都至少获得了1000次观看。

We plan to keep our publication focused on design, development, data, and open source. If you’re writing about these subjects, and interested in reaching a wider audience, tweet me a link to your article, and we can look into syndicating it.

我们计划使我们的出版物专注于设计，开发，数据和开源。 如果您正在撰写有关这些主题的文章，并且想吸引更多的读者，请向我发送一条指向您文章的链接，我们可以研究将其联合。

I only write about programming and technology. If you I won’t waste your time. ?

我只写关于编程和技术的文章。 如果您我不会浪费您的时间。 ？

翻译自:

svd medium